The American Heart Association (AHA) has announced a new initiative called “+color,” which will focus on the positive health impact of fruits and vegetables.
According to the AHA, the program’s impact may be simple, yet significant.
“Through +color, we’ll empower communities and consumers of all ages, especially millennials, to eat more fruit and vegetables,” Rachel Johnson Ph.D., professor of nutrition at the University of Vermont, and past chair of the American Heart Association’s Nutrition Committee, stated. “We want to push the perceived limits and perceptions around what people think is healthy to what is actually going to help them improve their diet. It’s about adding colorful, nutritious, and vitamin-packed fruits and vegetables to meals, instead of choosing unhealthier options. It’s about showing America how easy it is to get more of these vital foods into their diet each day, and how easy it is to share this information everywhere they go, with everyone they know. This information has the power to help save lives.”