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Wednesday 23 August 2017
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New Study: Black Millennials More Optimistic About Their Future Than Whites, Hispanics

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MR VIsion national blacks optimistic - attitudes graphic(TriceEdneyWire.com) A newly released study of Millennials reveals that Black consumers between the age of 18-35 are more optimistic about their futures than Hispanics, Asians and Whites of the same age. Young African-Americans were also far more likely (59 percent) to say “anyone can achieve their dreams if they try hard enough.”

The report is based on 2016 data from a collaborative research study conducted by Richards/Lerma (known for its expertise in Hispanic market advertising) and The University of Texas, Stan Richards School of Advertising and Public Relations. It was designed to gain a more thorough understanding of the complexities of today’s highly diverse multicultural Millennial group.

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